How PodTalent assisted PAM Health in attracting a higher number of qualified candidates
and accelerated their talent acquisition process.
PAM Health
PAM Health is a leading healthcare provider dedicated to delivering exceptional patient care and customer service through its expertly trained team. Operating across 22 states with approximately 100 hospitals and clinics, PAM Health employs 7500 individuals and regularly seeks to fill 2500 positions. At the core of PAM Health is its distinctive culture, which drives their mission to attract top talent, streamline hiring processes, and enhance employee retention. To achieve these goals, PAM Health partnered with AtlasJobs, a cutting-edge platform that integrates targeted recruitment marketing with a superior candidate experience.
The PodTalent Solution
PAM Health utilized AtlasJobs to showcase its unique culture and highlight engaging content, including day-in-the-life videos, insights from hiring managers, details about various locations, and clear career pathways, all prominently featuring PAM Health's branding. AtlasJobs significantly improved the visibility and user-friendliness of job postings, with a seamless mobile application process that set it apart, resulting in 60-70% of applications originating from mobile devices.
"Utilizing traditional candidate sourcing methods, we typically received 6000 to 7000 candidates monthly in 2022. However, upon switching to AtlasJobs, our candidate numbers skyrocketed to over 12,000 in the first month alone. Surprisingly, this trend continued in December and January, with each month bringing in over 12,000 candidates. This wasn't just a one-time occurrence, but a consistent pattern."
Carmen Pivoda, MHA, BSN, RN, Vice President of Talent Engagement PAM Health
Results
The outcomes were truly remarkable, showcasing a 12x increase in engagement compared to traditional channels during the same timeframe. Moreover, candidates sourced through the AtlasAI programmatic channel exhibited 4.7x higher engagement levels than those from other channels, dedicating an average of 2 minutes to job content, while direct site visitors lingered for just 21 seconds. This can be attributed to the campaign's specific targeting of individuals identifying as nurses, ensuring that the job opportunities and content resonated directly with them.
%20(2).jpg?width=510&height=600&name=Case%20Study%20PH-v10%20(2)%20(2).jpg "Case Study PH-v10 (2) (2)")
Have your employees' next job be with you!
Schedule a demo to discover all PodTalent can do to promote a robust and thriving workforce.